Change4Life locally

We are proud to support the Change4Life campaign. As local partners of the campaign we are working with Change4Life to promote the campaigns core values - eat well, move more, live longer.

Change4Life is a society-wide movement that aims to prevent people from becoming overweight by encouraging them to eat better and move more. The Change4Life advertising campaign began on Saturday 3 January 2009, on TV, in the press, on billboards and online. In this initial stage, Change4Life are targeting young families. The Change4Life advertising campaign will make the subject of weight and physical activity a hot topic and will urge us to make changes to our diet and levels of activity.

Why should you support Change4Life?

If we carry on as we are, 90 percent of today’s children could be overweight or obese by 2050. We all need to address the rise in obesity for the sake of the future health of our children.

For more information visit the Change4Life campaign website.